Bathing establishment for sale in Tuscany, in Versilia, a long history of holidays since 1828
In Viareggio, the first bathing establishment in Italy
Versilia and Viareggio in particular, boast the enviable primacy of the first bathing establishment in Italy and presumably in the whole Mediterranean area, and it is in this splendid coastal area of Tuscany that Broker Commerciale Exclusive Real Estate, offers exclusive bathing establishments for sale. suitable for any need of new investors or for those who want to change their life by managing a profitable business on the sea.
The first bathing establishment was born in Viareggio in the summer of 1828, it was the "establishment de 'Bagni", designed so that guests could find "comfortable enough waves, covered from the gaze of others, freely undress and dress, with all those regards that are due to decency ".
The bathing establishments in Versilia were born by proposing the models of the spas to the sea; when English medical science began to discover and advertise the healing abilities of air and sea baths.
Seen in a contemporary key, it is truly the dawn of a new era, where distinct ladies and girls, careful not to touch a grain of sand, shoes, skirt, corset and hat, walk on the wooden platform that leads to the pier of the beach establishment strictly divided for the use of men or women.
Only from the comfortable dressing rooms, supported by the wooden structure, will they dare to descend the wooden ladder and venture into the waves. Of course, they are all already wearing their swimsuit, mostly made of wool, the fabric that when wet was less adherent to the body.
Of course, this system of living the sea may seem strange to us and the Tuscans who lived near the coasts, always bathed without the need for these tricks but the bathing establishments at the time became a destination for aristocrats, rich bourgeois and a Northern European clientele. who used to travel or "winter" in southern Europe during the cold months.
Viareggio, however, was immediately distinguished by a detail destined to collect a lot of luck, orienting itself towards a mainly local clientele, becoming over time a tourism within the reach of all families and especially during the period linked to fascism and after the Second World War, in the wake of the "economic miracle" of the 1950s and 1960s, when the Italian August turned into the month of the summer exodus: a typically local phenomenon, born with the closures of large factories and their related industries.
On board the legendary 500 and 1600s, complete with umbrellas, deck chairs and various provisions crammed on the roof, Italian families clogged the first highways to reach the coveted beaches along the more than 7,000 kilometers of coastline, now covered by thousands of bathing establishments.
The Versilia of the economic miracle, the good life, Italian and international VIPs, industry magnates, restaurants and nights spent on the dance floors until the first light of dawn; we could almost recognize it identical to that of today with more and more modern, equipped and renowned bathing establishments.
The model of the Versilia bathing establishments, linked to holidays of excellence, has always proposed to take care of its guests at 360 degrees, from cafes, restaurants, swimming pools, spas, gyms, from breakfasts, to aperitifs up to dinners. and dance evenings.
Since the summer of 1828, a lot of water has passed under the bridges of Versilia, today many of these bathing establishments are offered for sale, ideal activities and aimed at new investors or those who want to change their lives by managing a profitable business on the sea.
Broker Commerciale Exclusive Real Estate offers for sale in Tuscany on the Versilia coast, bathing establishments suitable for all needs, in the renowned holiday resorts of Viareggio, Lido di Camaiore, Marina di Pietrasanta, Forte dei Marmi and Marina di Massa.
Below are our exclusive proposals on the Versilia coast:
BATHING ESTABLISHMENT FOR SALE IN VIAREGGIO
BATHING ESTABLISHMENT FOR SALE IN LIDO DI CAMAIORE
BATHING ESTABLISHMENT FOR SALE IN MARINA DI PIETRASANTA
BATHING ESTABLISHMENT FOR SALE IN FORTE DEI MARMI
BATHING ESTABLISHMENT FOR SALE IN MARINA DI MASSA