Tuscany still shows strong growth in the real estate market
Sales are growing and prices are rising, especially in Versilia
Sales are growing and prices are rising. Tuscany and Versilia in particular are still showing strong growth in the real estate market, driven above all by transactions of prestigious properties not only in Forte dei Marmi, but also in the hillside hamlets.
Versilia is not just the sea and its hillsides are also driving property sales, reflecting a consolidated trend with prices that have been on the rise for several years now, especially due to the demand for second homes in the hills of Pietrasanta, Camaiore and Massarosa, with their prestigious farmhouses and villas with sea view, with swimming pool, for sale.
The market for luxury real estate in Milan and Rome is now well established, but if you are looking for the third most luxurious area in Italy, you have to go to the northern coast of Tuscany, to that geographically small area that repopulates every summer: Versilia, and more specifically to the most expensive municipality in Italy in Forte dei Marmi, which for several years now has been positioned on the top step of the podium in the special ranking of locations with the highest average sale prices.
Forte dei Marmi
Forte dei Marmi, the jewel of Versilia, with its unspoilt beaches and elegant tree-lined streets, has always been synonymous with prestige and exclusivity on the Italian real estate scene. Known mainly for its sumptuous villas and luxury properties, which retain their timeless charm, it is nevertheless witnessing a diversification of its real estate market dictated also by the wide demand for commercial properties and accommodation facilities, such as hotels or beach establishments.
The new buyers that are shaping Forte dei Marmi's real estate market are a heterogeneous mix of national and international buyers, with a decline in Russian clients and an increase in American and Northern European clients. Although traditional buyers, such as industrialists, entrepreneurs and celebrities, continue to make up a significant part of the clientele, new groups of international buyers and investment funds have also emerged.
Among private clients, there are Italian and foreign families looking for secondary residences for their summer holidays or as an investment property linked to short-term rentals, driven by the growing demand for holiday homes, where luxury residences with large gardens and swimming pools remain at the top of the wish lists of anyone wishing to experience Forte dei Marmi from a position of absolute prestige.
Contemporary-designed properties with smart technologies and eco-friendly solutions are gaining popularity among younger, future-oriented buyers. In addition, proximity to the sea and services, such as restaurants, shops and sports facilities, has become a determining factor when choosing properties.
The Forte dei Marmi real estate market is undergoing a phase of transformation and adaptation to new trends and buyer demands. While luxury properties remain a distinctive feature of the region, there is evidence of an increasing diversification of property offers to meet the needs of a wider and more varied clientele.
As demand for holiday residences and luxury solutions grows, Forte dei Marmi continues to stand out as one of the most sought-after real estate destinations not only in Italy, but also internationally, maintaining its reputation as a location of prestige and timeless beauty.
Viareggio, Marina di Pietrasanta and Lido di Camaiore
A strong boost to the real estate market in Versilia is also given by the great demand for prestige properties for sale and second homes in the other municipalities along the sea coast, from Viareggio to Marina di Pietrasanta, passing through Lido di Camaiore, which clearly contribute to the growth of the real estate market in the area.
In these localities, complete with all the main and most modern services, beaches with well-equipped bathing establishments, and very often complete with swimming pool, attract thousands of tourists, both Italian and foreign, every summer. It is no coincidence that Versilia is among the most renowned Italian destinations for seaside tourism.
In addition to Forte dei Marmi, Pietrasanta, Camaiore and Viareggio are among the Italian municipalities with the highest price/square metre ratio, which attracts many tourists, both Italian and foreign, who then become buyers.
The hills of Versilia
But Versilia, as we said, is not only the sea. Buying a prestigious villa or farmhouse with a sea view, on the Tuscan hills of Versilia, means living immersed in the peace of one of the many hillside hamlets in the municipalities of Pietrasanta, Camaiore and Massarosa, from which one can admire fantastic natural panoramas and historical and artistic beauties, surrounded by greenery and tranquillity.
The hills of Versilia may be a pleasant destination to choose, for the purchase of your beach house; from the hillside hamlets, the sea and the beaches of the famous Riviera are easily reached in a few minutes by car. The hilly hinterland allows for walks in the green on foot, by bicycle or on horseback following the old pilgrim routes on the Via Francigena.
Versilia is all this, a heterogeneous mix of sensations and knowledge, of culture and leisure, an area almost suspended in time where the tourist's gaze can sweep from the mountains of the Apuan Alps to what is one of the most famous and sought-after coastlines in Italy and Europe.
Real Estate Agency in Versilia
Broker Immobiliare Exclusive Real Estate is a prestigious real estate agency located in viale Ammiraglio Morin 101, in the prestigious Roma Imperiale district in Forte dei Marmi, one of the most exclusive and sought-after locations in Tuscany. The real estate agency in Forte dei Marmi, stands out for the management and sale of luxury properties, offering a highly personalised and professional service, particularly appreciated by international clients.
The agency caters to a global clientele, both private and investment funds, offering a multilingual service to facilitate communication and negotiations. The team is composed of experienced professionals, guaranteeing comprehensive and personalised assistance.
The mission of Broker Immobiliare Exclusive Real Estate is to provide a service of excellence, guiding clients in the purchase of luxury real estate in Tuscany with professionalism, expertise and attention to detail. The agency is committed to making every phase of the purchase process as smooth and pleasant as possible, always guaranteeing maximum customer satisfaction.
If you are looking for a luxury property in Forte dei Marmi or in the hills of Versilia, Broker Immobiliare Exclusive Real Estate in Forte dei Marmi represents a reliable and competent point of reference. With their experienced and multilingual team, you will be accompanied at every stage of the process, from the initial search to the conclusion of the purchase and beyond, ensuring a smooth buying experience customised to your needs.
With its combination of experience, professionalism and impeccable customer service, Broker Immobiliare Exclusive Real Estate is the ideal choice for anyone wishing to purchase a luxury property in Tuscany.
